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All About SEO, Social Media And Online Reputation Management

Search Engine Optimization (SEO), Online Reputation Management (ORM), and Social Media are often confused. Many people mistakenly believe that they are the same thing. There is a clear cross-over. The three focus on different things and produce different results.

SEO generally focuses on getting your website to rank higher in search engines, or for related products and/or service terms. SEO is simply a way to increase your website’s chances of being listed on the first page of search results from popular search engines like Google, Yahoo!, Bing, and others.

Online reputation management is all about improving the image of your business or personal brand. This involves countering or eliminating negative feedback on the internet and replacing it with positive feedback, comments, or reviews that will improve your brand’s credibility and customer trust. If you want to get the services of reputation management, then you can search the web.

reputation management

Image Source: Google

Social media marketing can be described as a collection of strategies and techniques that promote awareness of a publication, brand, or product. The brand, publication, or product can be personal, or for business. Social media marketing encourages sharing content that helps attract people to a particular website.

It takes a lot of effort and time to improve search rankings, promote business, and build positive awareness. SEO, Social Media, and ORM are all ways to achieve this. These are the benefits:

  • Increase traffic to the targeted website, i.e. increase traffic to the targeted site and exposure.
  • Encourage fans and followers.
  • Increase search ranking.
  • Online reputation and brand value.
  • Increase sales and expand the business.
  • Provide market insight.
  • Establish trust and credibility.

Reputation management services include both SEO and social media components. SEO is not enough to manage your online reputation.